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SEO, or Search Engine Optimization, is the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by making it more accessible and attractive to search engines like Google, Bing, and Yahoo.
SMO stands for Social Media Optimization. It is a set of practices aimed at optimizing your social media presence and leveraging it to increase brand visibility, engage with your target audience, and drive traffic to your website or business.
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